Three ads that caught my eye this week. One's a classic, one's fresh off the press, and one you've probably never seen. Let's get into it.
🏆 All-Timer
Twitter - Tweet It Into Existence
Megan Thee Stallion's 2014 tweet 'I need a team bc I promise rap gone take off for me' displayed on a Times Square billboard. Part of Twitter's manifestation campaign showing celebrities who tweeted their dreams into reality.
🆕 New Kid on the Block
David - Men Disappoint. David Satisfies.
Julia Fox fronts the Bronze Bar campaign with provocative copy that positions a protein bar as more reliable than men. Bold, unapologetic messaging that turns indulgence into empowerment.
💎 Hidden Gem
De Beers - A Diamond is Forever
Invented the modern engagement ring tradition and created artificial demand for diamonds. One of the most successful advertising campaigns in history, running since 1948. Transformed a luxury into a necessity.
Did you enjoy this week's dose of Ad Envy? Forward it to a friend. Got an ad that deserves a spot next week? Hit reply and let me know. Until next time, Elan