Three ads that caught my eye this week. One's a classic, one's fresh off the press, and one you've probably never seen. Let's get into it.
🏆 All-Timer
IKEA - Homemade
IKEA laid out cooking ingredients like furniture parts, making assembly feel like something you'd actually want to do instead of dread. It reframes the work from annoying to satisfying, the same way cooking does — now you're making something, not just being cheap.
🆕 New Kid on the Block
Ketone IQ - Hate how it tastes
This ad grabs attention by leading with the "ugly truth" ("I hate how this tastes") to build credibility before the payoff.
💎 Hidden Gem
Burger King - The Moldy Whopper
Showed a Whopper decomposing over 34 days to convey they removed artificial preservatives. Disgusting, unforgettable, and remarkably honest.
Did you enjoy this week's dose of Ad Envy? Forward it to a friend. Got an ad that deserves a spot next week? Hit reply and let me know. Until next time, Elan